Communication Theory/Research

How would you determine which observation method would be best suited to gather data from social media site users?

If the target population of one’s research only makes up a majority of the total population, then does that immediately make the valid when applied to all groups?

If Normative theory focuses on what the ideal would be, why is it worth pursuing? Wouldn’t a combination of Interpretative and Critical theory be more valuable since it would combine knowledge of the present with critiques on how to make improvements for the future?

(Source: blogs.elon.edu)

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